Chloe Spring 2011 Campaign preview II: Iselin Steiro, ph: David Sims, stylist: Marie Amelie Sauve

David Sims photographed Iselin Steiro for the spring 2011 Chloe campaign on November 14-16, 2010 in New York with stylist Marie Amelie Sauve.

Chloe Spring 2011 Campaign
Model: Iselin Steiro
Photographer: David Sims
Stylist: Marie Amelie Sauve
Location: Pier 59 Studio, Studios 9 & 10

Chloe Spring 2011 Campaign preview II: Iselin Steiro, ph: David Sims, stylist: Marie Amelie Sauve

David Sims photographed Iselin Steiro for the spring 2011 Chloe campaign on November 14-16, 2010 in New York with stylist Marie Amelie Sauve.

Chloe Spring 2011 Campaign
Model: Iselin Steiro
Photographer: David Sims
Stylist: Marie Amelie Sauve
Location: Pier 59 Studio, Studios 9 & 10

Chloe Spring 2011 Campaign preview: Iselin Steiro, ph: David Sims, stylist: Marie Amelie Sauve

David Sims photographed Iselin Steiro for the spring 2011 Chloe campaign on November 14-16, 2010 in New York with stylist Marie Amelie Sauve.

Chloe Spring 2011 Campaign
Model: Iselin Steiro
Photographer: David Sims
Stylist: Marie Amelie Sauve
Location: Pier 59 Studio, Studios 9 & 10

Chloe Spring 2011 Campaign preview: Iselin Steiro, ph: David Sims, stylist: Marie Amelie Sauve

David Sims photographed Iselin Steiro for the spring 2011 Chloe campaign on November 14-16, 2010 in New York with stylist Marie Amelie Sauve.

Chloe Spring 2011 Campaign
Model: Iselin Steiro
Photographer: David Sims
Stylist: Marie Amelie Sauve
Location: Pier 59 Studio, Studios 9 & 10

See By Chloe fall 2009 campaign preview: Nimue Smit, Photo: Mikael Jansson

Mikael Jansson photographed Nimue Smit for See By Chloe fall 2009 campaign on April 16, 2009 in Madrid, Spain with stylist Marie Amelie Sauve.

See By Chloe fall 2009 campaign
Model: Nimue Smit
Photographer: Mikael Jansson
Stylist: Marie Amelie Sauve
Art Director: Donald Schneider

Chloe fall 2009 campaign preview - Kasia Struss, Photo: Mikael Jansson

Mikael Jansson photographed Kasia Struss for Chloe fall 2009 campaign on April 15-16, 2009 in Madrid, Spain with stylist Marie Amelie Sauve.

Chloe fall 2009 campaign
Model: Kasia Struss
Photographer: Mikael Jansson
Stylist: Marie Amelie Sauve
Art Director: Donald Schneider

Breck Girl

The hair & makeup for the Chlow Fall 2009 show was inspired by vintage Breck Shampoo advertising, specifically the era of the "Breck Girl".

Breck Shampoo is an American brand of shampoo that is also known for its Breck Girls advertising campaign.

In 1930 Dr. John H. Breck, Sr. (June 5, 1877 – February 1965) of Springfield, Massachusetts founded Breck Shampoo. In 1936, son Edward J. Breck (1907 - 1993) assumed management of Breck Shampoo and hired commercial artist Charles Gates Sheldon (1889 – 1961) to draw women for their advertisements. Sheldon's early portraits for Breck were done in pastels, with a soft focus and halos of light and color surrounding them. He created romantic images of feminine beauty and purity. He preferred to draw "real women" as opposed to professional models.

In 1957 Ralph William Williams succeeded Sheldon as the Breck artist. Unlike Sheldon, he often used professional women. Breck advertisements ran regularly in magazines such as Ladies Home Journal, Woman's Home Companion, Seventeen, Vogue, Glamour, and Harper's Bazaar. They were most often on the back cover of the magazine. During these years, Breck Girls were identified through the company's sponsorship of America's Junior Miss contests. After Williams' death in 1976, the advertising tradition stopped.

Breck Girls
1937 Roma Whitney Armstrong at age 17, first Breck Girl
1937 Anya Taranda (1915-1970)
1948 Marylin Skelton
1968 Cheryl Tiegs
1968 Cybill Shepherd
1971, 1973 Jaclyn Smith
1972, 1974 Kim Basinger
1974 Brooke Shields
1976 Erin Gray

Brooke Shields for Breck:


Cheryl Tiegs for Breck:

Chloe Fall 2009 Show

Chloe Fall 2009 Show
Time: March 11, 2009 at 3:30 pm
Location: Espace Ephémère Tuileries - Jardin des Tuileries - Paris 1er

Kasia Struss


Natasha Poly


Nimue Smit


Kasia Struss

Chloe Spring 2009 campaign preview: Toni Garrn, ph: Mikael Jansson, stylist: Karl Templer