Supermodels Take It Off For Climate Change

On 24 October, people in 181 countries came together for the most widespread day of environmental action in the planet's history. At over 5200 events around the world, people gathered to call for strong action and bold leadership on the climate crisis.

Cameron Russell so inspired by the pictures she saw coming in from around the world on 350.org's Global Day of Climate Action, that she wanted to help. While the one-day event was called 'the most widespread day of political action in the planet's history,' we know that not everyone reads the newspapers. So we figured we'd try to get the point across the best way we know how--with clothes, or really, with the lack of clothes. We hope you'll get the point--feel free to watch it twice in case you got distracted the first time.



350.org is an international campaign dedicated to building a movement to unite the world around solutions to the climate crisis--the solutions that science and justice demand.

Our mission is to inspire the world to rise to the challenge of the climate crisis—to create a new sense of urgency and of possibility for our planet.
Our focus is on the number 350--as in parts per million, the level scientists have identified as the safe upper limit for CO2 in our atmosphere. But 350 is more than a number--it's a symbol of where we need to head as a planet.

To tackle climate change we need to move quickly, and we need to act in unison—and 2009 will be an absolutely crucial year. This December, world leaders will meet in Copenhagen, Denmark to craft a new global treaty on cutting emissions. The problem is, the treaty currently on the table doesn't meet the severity of the climate crisis—it doesn't pass the 350 test.

In order to unite the public, media, and our political leaders behind the 350 goal, we're harnessing the power of the internet to coordinate a planetary day of action on October 24, 2009. We hope to have actions at hundreds of iconic places around the world - from the Taj Mahal to the Great Barrier Reef to your community - and clear message to world leaders: the solutions to climate change must be equitable, they must be grounded in science, and they must meet the scale of the crisis.

If an international grassroots movement holds our leaders accountable to the latest climate science, we can start the global transformation we so desperately need.