Showing posts with label Julia Samersova. Show all posts
Showing posts with label Julia Samersova. Show all posts

Thursday, November 11, 2010

J.Crew Spring 2011 Show

J.Crew Spring 2011 Show
Time: November 4, 2010 at 5:00 pm
Location: Milk Studio, 450 West 15th Street
President and Executive Creative Director: Jenna Lyons
Designer: Marissa Webb
Casting Director: Julia Samersova
Model: Kristy Kaurova

J.Crew Spring 2011 Show

J.Crew Spring 2011 Show
Time: November 4, 2010 at 5:00 pm
Location: Milk Studio, 450 West 15th Street
President and Executive Creative Director: Jenna Lyons
Designer: Marissa Webb
Casting Director: Julia Samersova
Model: Kristy Kaurova

Monday, March 22, 2010

The Kids Are All Right: Planet Awesome Kid/Global Action for Children on style.com

From style.com:

As nice as it was here in New York, plenty of fashion folks with children (David Neville and Gucci Westman, Jenna Lyons, and host Mary Alice Stephenson) spent Saturday afternoon inside at Milk Gallery at a fundraiser held by Planet Awesome Kid. The Web site is one part The Sartorialist for the under-12 set and another part party planner, and the beneficiary of the event was Global Action for Children, a charity whose honorary chair is Angelina Jolie. She and Brad weren’t in attendance, but there were models (like Dorothea Barth Jorgensen, pictured) and A-listers (Brooke Shields included) for moms and dads to ogle, while the kids watched break dancing by Kid Flash and Full Circle Soul, painted alongside the world-famous graffiti artist Aero, or got spotted for a fashion campaign. No word on whether it was coincidence or kismet that a KCD employee casting tots for a Benetton ad took a break from work upstairs to check out the party.
—Nicole Phelps
Photo: Craig Arend

Wednesday, March 17, 2010

Global Action for Children - Saturday March 20 at Milk Gallery


Original artwork by Andy Ness, made of fabric and other materials.

Interview with Betty Sze of models.com and Julia Samersova of Global Action For Children:

We chatted with casting director Julia Samersova about her big Global Action for Children event coming up for Saturday, March 20th. With Angelina Jolie as the honorary chairperson of GAC and the event hosted by Mary Alice Stephenson and Milk Studios, GAC is definitely the charity to keep your eye on. While Angelina won’t be there expect some of the industry’s heavy hitters to come and experience the special events planned for their little ones.

What is Global Action for Children?
Global Action for Children generates awareness, policies and funding so every child has the chance to grow up safe and healthy.

What are your main goals for Saturday’s event?
The main goal is to raise awareness and money for GAC, and to have an amazing time doing it! All of the decor, activities and games have been created to entertain, educate, and inspire the children at a level that can only be describe as AWESOME.

There are quite a few models who are activists (Natalia Vodianova, Liya Kebede, Christy Turlington etc) as well as mothers. Why do you think becoming a mother changes them? Why do think it’s important for these models to become “role” models?

Motherhood puts life into a different perspective and allows you to view and deal with life’s challenges in a brand new way. Patience is the key ingredient in parenthood and in an industry such as fashion, it can certainly come as a refreshing change of pace. These Supermodel Mommies have an amazing platform to speak out on the behalf of a whole range of causes. It’s an amazing position these women are in: very powerful and used properly, very helpful to those who have no voice in this world.

Since becoming a mother a year and a half ago, what has changed about the fashion industry for you?
What has changed is my perception of what is truly an “emergency” versus a “fashion emergency”! It has been amazing to learn to be this “other” person. After a long hard day of work, I am fortunate enough to go home to this little creature and really get my priorities in order. It is a very difficult balance to strike, being a working woman in a demanding industry and a mother and a wife. I have a lot more patience now and that is a good thing

Tuesday, November 24, 2009

Planet Awesome Kid on Style.com



From style.com:
Suri. Shiloh. Violet. Apple. Don’t be embarrassed—I love ‘em, too. I may not be ready for a kid of my own, but today’s baby craze—crazy as it is—has me totally enthralled. We see pictures of these kids all the time on blogs and in magazines; I get press releases about the designers they’re wearing; heck, even in the recession, the billion-dollar baby industry is reported to be thriving. So it was only a matter of time before the little bambinos got their own Sartorialist-esque site, Planet Awesome Kid, devoted to the chicest of the chic.

Wait a sec. Do kids really need their own Sartorialist? Well, maybe not. But when the site’s founders, casting director Julia Samersova Adler and Women Model Management booker Christiana Tran, saw the hip threads the prepubescent set rocks these days, they decided to pay their tribute. “The idea for the site came to me one afternoon while chilling in the park with my baby daughter. I noticed all the fierce, cool, awesome kids all around,” Samersova Adler explains. She and Tran take most of the pictures themselves, but they do accept submissions as well. Their only rule: “We do not discriminate. Every child is a star—if they’re in the right outfit!” (To wit, many photos are accompanied by fashion credits.) And before the frivolity brigade charges in, let’s note that PAK helps to raise awareness for a very good cause: Global Action for Children. Its U.S. chairwoman? Shiloh’s mom.
—Derek Blasberg

Thursday, October 22, 2009

Justin Teodoro

Justin Teodoro, an artist and fashion designer living and working in New York City, generously donated his talent by drawing the Planet Awesome Kid logo:



Please check out his art and inspirations on his blog, justin-teodoro.blogspot.com/.

Monday, October 19, 2009

Planet Awesome Kid

Casting Director Julia Samersova recently launched a new blog, Planet Awesome Kid, a more personal Sartorialist for kids:



On June 2, 2009, Betty Sze at Models.com interviewed Julia Samersova:

We ask casting director Julia Samersova / Cast Inc., who just launched her website, 5 questions.

1-Why do you love casting?

The thing I adore about casting the most is finding a raw talent first and watching the model blossom into a star. It is an amazing feeling to know that you possess an eye and have your finger on the pulse of what is to come next. I love meeting all these young kids and listening to their “stories”. I also really love understanding what my clients need and providing them with the best model possible for their brand or project.

2- Name an inspirational person in fashion to you.

My mother. As a hair stylist in the 1980’s, she would always bring home magazines from the salon. Vogue, Harper’s etc. I was a very young girl at the time and fascinated with models. I went on to make HUGE collages out of cut up Vogues. They still hang in my mother’s house. Linda, Christy, Naomi, Cindy, etc. All over the walls. When I applied for an internship at Company Management in 1993, I actually knew how to answer the questions of “who is your favorite photographer and stylist” etc. I owe the worship of models and fashion to my mother and Michael Flutie for hiring a 17 year old girl from Brooklyn. He had a vision and I am eternally grateful to him for my entire career.

3- Favorite new faces of this past season.

Katie Fogarty. Her professionalism and high energy and smile. I just love her and so do all my clients. Tabea Kobach, for her otherworldly presence and eyes. Madisyn Ritland is just gorgeous. Constance Jablonski, because she is a throw back to a real SUPERMODEL. Imogen Morris-Clarke, because she is the epitome of cool to me.

4- All time favorite model.

Renee Simonsen. Because she is the 1st model I was obsessed with when I was very very young and she reminds me of Rianne Ten Haken, who is one of my all time faves. Models who actually knew how to model and gave 100% of themselves every single time. They shine! They are aspirational to women all over the world.

5- In these times of recession, why is it still so important for clients to use a casting director?
Because in the long run, a casting director, with their knowledge and expertise and relationships, can save the client a lot of money by knowing the market place and how to negotiate rates.
Saving a few thousand on a shoot and hiring the wrong model, can end up costing the client thousands in reshoots and production costs. The most important part of casting is not only to find a beautiful face, but a model that can really perform for a client. A good CD should be connected enough and experienced enough where they can recommend only those types of models.

Check out Julia’s brand new websites , Planet Awesome Kid & Castinnyc.com.