L'Oreal Elseve Commercial: Katarina Ivanovska

L'Oreal Elseve Commercial: Katarina Ivanovska

Diva Emanuel Ungaro fragrance campaign: Katarina Ivanovska, ph: Azim Haidaryan

Azim Haidaryan photographed Katarina Ivanovska for the Emanuel Ungaro Diva fragrance campaign on March 23, 2009 in Paris.

Model: Katarina Ivanovska
Photographer: Azim Haidaryan

V Magazine Summer 2009 - Katarina Ivanovska, Photo: Seiji Fujimori

Seiji Fujimori photographed Katarina Ivanovska for V Magazine on March 3, 2009 at Lumenhouse with stylist Yuki James.

V Magazine Summer 2009 Editorial
Model: Katarina Ivanovska
Photographer: Seiji Fujimori
Stylist: Yuki James
Hair: Dennis Gots
Makeup: Asami Taguchi

Women Loves Rony Shram

Rony Shram knows how to make beautiful women look even more beautiful. Using shadows and light he knows exactly how to bring out the sparkle in a woman's eye, the shine in her hair and the sheen of her skin.

I love working with Rony. He has the talent to focus his lens to reveal only the qualities in a woman that as a whole give pleasure to the senses - in other words, gorgeousness.

Yulia Kharlapanova


Yulia Kharlapanova


Alexa Yudina


Alexa Yudina


Toma Barkova


Toma Barkova


Valeria Sokolova


Valeria Sokolova


Katarina Ivanovska

Katarina Ivanovska

Olya Ivanisevic


Olya Ivanisevic


Ana Mihajlovic

Ana Mihajlovic

Rony was interviewed in a German photo magazine a few months ago. It was mostly about technique, but there were a few non-technical questions in there that showed me who the modest man behind the camera is:

1. Can you say some about the training/ photographic education you received? What were the most valuable lessons you learned on the way up?

I have had almost no formal education in photography. When I decided I wanted to shoot professionally, I took two lighting courses at night. Other than that, I took some photo classes in high school. I never really imaged this would be a career.

When Istarted, I really didn't know the first thing about this business--including the fact that most photographers start as assistants (which is a great idea, by the way). As such, I have never assisted. I don't think I've ever been to a photo shoot where I wasn't the photographer. It's both a blessing and a curse. My style has definitely been defined by the fact that I am almost exclusively self-taught.

By the way, I wouldn't exactly say I am "up"--maybe up and coming, at best. I still have a long way to go.

2. So how did you get into fashion photography?

Good question. I came to New York to study political science at Columbia. I graduated and worked in consulting for a couple of years before deciding I wanted to go to law school. And then one day I realized it was all a bad idea. I just couldn't imagine continuing on that path anymore. A good friend told me to follow my dreams. I naively went out and bought a camera. And I struggled for a while until someone decided to take a chance on me.

3. What inspires you?

As far as ideas... those come from pretty much anywhere. But as far as motivation and interest are concerned, I would have to say my inspiration comes from the models. My work is mostly about the women in the images (and women in general), above anything else. It's about the energy and beauty they emanate. I'm not trying to challenge or subvert any of the established notions of femininity (or at least as they exist in my mind). I honor and celebrate them.

Rony's work can be seen at: www.RonyShram.com