Daisy Lowe, ph: Steven Meisel for Pringle Spring 2009 campaign II

PRINGLE’S NEW GUARD:

Pringle of Scotland has tapped Daisy Lowe — shot by Steven Meisel in spare, black-and-white tones — alongside male models Ash Stymest and Gordie Walker for its spring 2009 campaign.

“We were looking at iconic faces…we wanted it to feel young, vibrant and very British,” said Clare Waight Keller, creative director of Pringle.

Fabien Baron at Baron & Baron worked with Waight Keller as artistic director for the campaign, which was styled by Karl Templer with hair by Guido Palau and makeup by Pat McGrath.

Waight Keller said she wanted the campaign to have a “Sixties feel, in the way that Avedon and Bailey captured the spirit of the people of the time.” The campaign will break in March issues of titles including Vogue, W, Interview and Harper’s Bazaar.