Breck Shampoo is an American brand of shampoo that is also known for its Breck Girls advertising campaign.
In 1930 Dr. John H. Breck, Sr. (June 5, 1877 – February 1965) of Springfield, Massachusetts founded Breck Shampoo. In 1936, son Edward J. Breck (1907 - 1993) assumed management of Breck Shampoo and hired commercial artist Charles Gates Sheldon (1889 – 1961) to draw women for their advertisements. Sheldon's early portraits for Breck were done in pastels, with a soft focus and halos of light and color surrounding them. He created romantic images of feminine beauty and purity. He preferred to draw "real women" as opposed to professional models.
In 1957 Ralph William Williams succeeded Sheldon as the Breck artist. Unlike Sheldon, he often used professional women. Breck advertisements ran regularly in magazines such as Ladies Home Journal, Woman's Home Companion, Seventeen, Vogue, Glamour, and Harper's Bazaar. They were most often on the back cover of the magazine. During these years, Breck Girls were identified through the company's sponsorship of America's Junior Miss contests. After Williams' death in 1976, the advertising tradition stopped.
Breck Girls
1937 Roma Whitney Armstrong at age 17, first Breck Girl
1937 Anya Taranda (1915-1970)
1948 Marylin Skelton
1968 Cheryl Tiegs
1968 Cybill Shepherd
1971, 1973 Jaclyn Smith
1972, 1974 Kim Basinger
1974 Brooke Shields
1976 Erin Gray
Brooke Shields for Breck:
Cheryl Tiegs for Breck:
No comments:
Post a Comment